Osa Omo, creator
A: I knew I was a creative when I had to put together my first fashion show. This was a year after starting Dose of Osa and a few months after releasing my first designs. I felt like I was creating things just for the sake of creating. But once I got invited to feature my work at INK Boston, I knew I was then a creative. It takes a lot to style models, and set up scenes and direct. I threw all different kinds of arts into one, and then after the success of my first show, I realized that I in fact was a creative.
A: Being an artist is being able to take nothing and make it something.
Q: Which is more prominent to you, art or fashion?
A: Even though they go hand in hand, art is definitely more prominent to me. You can have art without fashion, but you cannot have fashion without art.
A: My designs are definitely inspired by my culture. Nigeria runs through my mind and through my blood. A majority of my designs are Ankara. Ankara basically means African print or patterns. When you see Ankara designed into modern pieces, know that’s ME!
Q: How would you describe your style? Now describe it in 3 eras of time.
A: I would describe my style as modernly cultural. Yeah, I have no problem stepping out in the hottest sneakers of the season or in designer or whatever is trending, but if I am not rocking a piece of Ankara in some way some how, that is not me! It’s a clone, and I would advise you to call the police. Nothing about my style would change. 3 eras of time from now, I’m still stepping out in my native and traditional wear.
Q: What is the first piece of clothing you’ve ever made and how did it make you feel when you finished it?
A: The first piece of clothing I ever made was some butt-ugly jean jacket back in my Freshman year of high school. I bleached half of it and attempted distressing it. I also added some gold safety pins in the back in some sort of pattern. I wasn’t too satisfied when I finished, but I wore it anyways. Then I got a “fake compliment” from a boy at school making fun of me, and I was discouraged and upset after that. That was 6 years ago. I processed an order from him buying my designs last week. Look at God.
Q: Do you feel like it is harder or easier to express one’s creative self in 2019?
A: Expressing your creative self in 2019 can be both easy and hard depending on the person. In my city it’s all about having clout. That’s the only way people in my city will support you; if you have enough clout tokens. There are a lot of people I know who aren’t confident enough to show their work, because they are afraid of what people will say. Then you have people who put 3 words on a hoodie and bang. I truly believe as long as you have confidence, clout or not, you should be good. It’s a lot easier to express your creative side when you’re doing what you love for you.
Q: Which place in the universe do you feel reflects your work the most?
A: Nigeria definitely reflects my work the most. Africa as a whole, in fact. One can look at my work and go “Oh yeah, those are definitely native designs. 100%!”
Q: Are there any repetitive themes and patterns in your work? If so, what are they and what do they mean?
A: The only repetitive theme in my work is using Ankara. I’ll never let it go because it’s the Ankara that makes my brand what it is today. It’s my way of showing love and giving back to my culture and to my ancestors.
Q: Do you have any favorite designers or artists? Who are they and why?
A: I look up to Virgil Abloh big time simply for the fact that he made me respect him and appreciate his work. For the longest time, I had been seeing his name everywhere, but I never stopped to take notice. Months later, I would see his name again, and so on. I finally took the time to check him out, and I immediately fell in love. That’s the impact I want to have. I want to keep popping up on every billboard and every platform until you know who I am.
Q: What is the most original thing about your brand?
A: The most original thing about my brand is that everything is authentic, all the way deep into the designs. My designs are inspired by Nigeria and everything within it. The clothing is made in Nigeria, and even the shea butter and skin care line is homemade, right in the motherland. I’m taking “Made in China” and changing it to “Made In Africa!”
Q: Is there any realm of artistry that you want to try but haven’t?
A: I really want to get into Afrobeats music. I’ve been saying for time that one of these days I’m gonna drop the hottest Afrobeats banger of the summer. One day.
Q: What 3 songs best describes your style of clothing?
A: The #1 song that describes my style of clothing is “Ye” by Burna Boy and that goes without explanation. Definitely gotta throw in “I Concur” by Timaya feat. Don Jazzy for sure. Lastly would probably have to be “Issa Vibe Remix” by Kida Kudz feat. Burna Boy & Geko. The title pretty much explains itself.
Q: What are some of your future goals and aspirations?
A: My biggest goal this year is to be a stylist/designer for Afrobeats artists. I want these artists to step on stage wearing DOSE OF OSA. I want them and the girls in their music videos to all be wearing my brand. That would be truly amazing, and it’s a goal that I am currently working on. It’s a goal that I know I can surpass. I also want to grow my business and have an offices in major cities like New York, Lagos, London, and Toronto. I want my work to be fashion week worthy.
Q: Would you say that art and fashion has had an impact on you? How?
A: Art and fashion has definitely had an impact on me, because the way I’m just FLYING out of my comfort zone is ridiculous. People who have known me years ago wouldn’t believe that it is really me networking the way that I am. I was just tired of being so regretful thinking, “What would have happened if I introduced myself to this person?” There were so many opportunities I possibly missed out on. Now, anytime I see an opportunity, I jump at it with no hesitation.
Q: Tell us a something about you that people wouldn’t guess off first glance.
A: I love medicine! It’s what I study in and out of school. No one will know this until they talk to me, and I’m going, “Hey! Fun fact!” every two minutes.