Different Type Co.

Ramon M. Clinkscales


AGE: 19

ORIGIN: Cleveland, OH

What was life like for you growing up?

I grew up in the inner city, or what a lot of people call the “hood.” I grew up in a situation where the norm was drugs, violence, and a lot of emotional pain. Growing up in that environment made me realize that I need to make a difference in the world and uplift others to try to reach another level. My sophomore year in high school, I developed a passion for fashion and started my own line. This saved me from a lot of trouble because it kept me occupied and away from all the negativity I was usually around. At the moment, I’m a freshman at Bowling Green State University. All was not terrible, though, growing up in the “hood.” I had friends that are like brothers today, because we always looked out for one another and made sure we were all on the right path.

What inspired Different Type?

During my sophomore year in high school, I got my first job. Once I started to see a little money, I was able to start treating myself some nice clothing that my parents wouldn’t usually buy. I then began to try new styles out that I didn’t see others were wearing. My peers and others that I would run into always complimented my outfits and they would ask me if I have ever thought about starting my own brand. After being asked so many times, I did some research and got it started.

How does your brand reflect you?

I feel that my brand reflects the way I express myself to others. You’ll sense the type of person I am through my designs.File_006

How do you come up with the design aesthetics?

The way I come up with my designs is by going out and exploring art museums and nature. When I look at artwork or nature, I am in another state of mind and it helps bring out all my creativity.

How long did it take you to start up your own brand?

It took me about a year to actually get my brand up and started due to the fact I had to do research on exactly what I needed to be doing.

How is your line distinguished from other clothing lines?

I feel like my line is different from others, because I make things that are for everyone. I come up with designs that are for young folks, but older folks can still pull it off if they wanted too. I chose the name Different Type for a reason, because I do things others don’t think of.

What obstacles have you had to overcome to be successful?

To make my brand be as successful as it is, I had to make huge sacrifices. I took pretty much everything I had and put it all into my brand. That was the best thing I could have ever done, because my brand is constantly expanding as time goes on.

What is the Persona of Different Type Co.?

With a “Simply Different” mantra, Different Type Co. sets out to be a new and defining voice in fashion. Founded in Ohio and based in Cleveland, Different Type Co. puts its own spin on contemporary fashion classics by focusing on quality and subtle details that creates a unique taste. Each garment serves as a source of aspiration while maintaining a sense of authenticity in a collection that is timeless, and also pushes the limits.IMG_0939

You must have a busy life with school, work, and designing. What drives you to keep up with it all?

I have always been a person to set goals and accomplish them. I love the feeling of accomplishing something that others thought I might fail at and remaining focus and humble helps me to keep pushing for success.

What’s the most important thing you want to communicate through your brand?

The most important things I want to communicate through my clothing are that people should not be afraid of being different, and they should think outside the box .

Have you or do you plan on doing any fashion shows? Where and when?

So far I have done three fashion shows: one at Toledo University and two at Bowling Green State University. I also have two more coming up in the spring that are TBD.

Has your hometown inspired any elements of your brand?

I don’t feel like my hometown inspired anything, because I feel like an outsider in my city. I say this, because I feel like I’m looked at differently for the way I view things.File_009

If you had your choice of any designer or artist on earth, who would you collab with in the future? 

I’ve always looked up to Ralph Lauren, so if I was ever given the chance, I would most definitely collaborate with him in the future.

What are your short and long term goals for your brand?

My short term goal is to get my brand in stores, and my long term goal is to open my own store after I graduate college and expand around the world.

What is your favorite thing about being an entrepreneur and fashion designer?

My favorite thing about being a fashion designer is being able to express myself  through my work and seeing others like  the way I put my own spin on things.

Do you have any projects coming up? 

For the spring, I’ll be releasing bomber jackets and long sleeve t-shirts with dad caps to match.


Where can we find your line?

You can find my clothing at https://differenttypeco.com/

One thing the world should remember about Different Type Co.?

One thing you should remember about Different Type is no matter what others may think is common, remain different. Don’t be afraid to express yourself.

Social Media: 

Instagram – @differenttypeco